The elves

After 17 years, the esteemed and talented Elf Larkin is hanging up her scissors and spreadsheets as she and her family are moving to new adventures in Malaysia.

Gwen has been with Soft Star Shoes just a short 18 months – and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started […]

Val with Wife Naomi and son Sebastian Everyone at Soft Star Shoes is sad to see Elf Val go. Val started working at Soft Star Shoes when the RunAmoc took off and jumped right in to barging the soles for us. Our founder Tim’s oldest daughter Naomi, who also used to work at Soft Star, […]

At Soft Star Shoes, we are constantly testing our shoes to give our customers the best product that we can. We use and test our products and strive for authenticity. Several of our elves have been wearing prototypes of our adult Mary Jane throughout the summer in preparation for the December release. One of them, […]

Elvira with the flowers and cake (made by Elf Tesla) at her goodbye party The elves are sad to say goodbye to Elf Elvira. She is leaving us to focus on her business at home. Happy Fridays will not be the same without her. Elvira always came into the workshop with a smile on her […]

The summer season is finally here! So far this summer our workshop has been busy with the release of the RunAmoc Dash and the Moc3. The warmer months usually mean packing up the family and taking a vacation, even our hardworking elves have to sneak off for some vacation time. Elf Larkin has already mentioned how […]

Last week we invited Jane, a massage therapist, to come in to talk about how to keep our bodies healthy and limber when we are making all those fantastic shoes. It’s pretty easy to get locked in one position and start to feel pain when sewing… Who would want that sort of bad vibe in […]